Chapter 400: A New Promotion Strategy

“But the benefit of raising the Live Streaming pay tier is no longer available. I doubt anyone would willingly promote Boring Short Video without any kind of return,” Liu Weiwei said with a hint of concern.

Back then, the reason they had been so proactive in promoting Boring Short Video was entirely because, once the number of viewers for Academic Subject Live Streams reached a certain threshold, they could qualify for higher pay tiers.

However, when they asked General Manager Li today about the possibility of raising their Live Streaming pay tier, he made it clear that the policy had been canceled.

From now on, anyone wanting to increase their Live Streaming pay would have to rely on their own performance and how long they had worked as a streamer on Boring Short Video.

For example, if a streamer wanted a pay raise but didn’t have outstanding performance, they could only rely on their tenure. To move from Tier 1 to Tier 2 pay, they would need two years of experience.

So now that the rule allowing streamers to raise their pay by promoting Academic Subject Live Streams and increasing viewership was gone, it would be hard to get them to actively promote those streams anymore.

“That’s not necessarily the case,” Yang Yaoyao said with a slight smile.

“Those who are already Academic Subject streamers on Boring Short Video naturally won’t be motivated to promote the platform. But we can shift our focus to those who haven’t joined Boring Short Video yet.”

“Focus on people who haven’t joined Boring Short Video? What do you mean?” Liu Weiwei asked, puzzled by Yang Yaoyao’s words.

Even current streamers weren’t willing to promote the platform. How could people who hadn’t even joined yet be expected to promote it? She couldn’t wrap her head around it.

Yang Yaoyao looked at Liu Weiwei’s confused expression and asked in return, “What do you think of the pay for Academic Subject streamers on Boring Short Video? Even at Tier 1, it’s 100 yuan per hour. Don’t you think a lot of people would want to join?”

“Even Tier 1 pay is already really good,” Liu Weiwei answered without hesitation.

The daily cap for paid Live Streaming hours is four hours. That means just by streaming four hours a day, one could earn a decent monthly income.

And as more and more parents come to trust Boring Short Video, streamers also get to sell educational materials and stationery during their streams. They earn a commission from those sales too.

Plus, with the growing number of parents watching the streams, some have even started sending gifts.

Just a while ago, in one streamer’s Live Room, a parent whose child had improved by more than ten ranks in the monthly exam sent 10,000 Little Hearts. Each Little Heart is worth ten cents.

That’s 1,000 yuan in total. With a 50-50 revenue split, the streamer got 500 yuan just from that one gift.

So, as long as you stream properly, a monthly income of several thousand yuan is easily within reach. Some streamers with stronger skills could earn even more.

Four hours of work a day, and you’re making that kind of money.

For people looking to earn extra income, this could even be a great part-time job. After all, the workload is just four hours a day.

Given the current job market, a job like this—with decent pay and flexible hours—is definitely in high demand. As long as the opportunity is there, plenty of people would want to become streamers on Boring Short Video.

At that thought, a lightbulb went off in Liu Weiwei’s head. She suddenly understood what Yang Yaoyao was getting at.

She looked up at her. “You’re planning to use the pay and benefits as a driving force to get those who want to join Boring Short Video to actively promote the platform themselves.”

“Exactly!” Yang Yaoyao nodded with a smile and continued.

“Right now, the number of Academic Subject streamers on Boring Short Video has already reached saturation. If we want to recruit more streamers, we need to increase the number of viewers watching Academic Subject Live Streams.”

“But since we’re not allowed to promote it ourselves, there’s no way to quickly boost the viewer count. And without more viewers, we can’t bring in new streamers.”

“This is a vicious cycle.”

“But there’s still a breakthrough point,” Yang Yaoyao continued. “It lies with those who want to join Boring Short Video as academic streamers. I can assign them the task of promoting Boring Short Video.”

After she finished speaking, Yang Yaoyao turned to Liu Weiwei, clearly wanting to hear her thoughts.

Her approach was admittedly a bit utilitarian, but it was the only method she could think of to promote Boring Short Video.

And she wasn’t forcing anyone. It was entirely voluntary.

If someone wanted to join, then they could help promote Boring Short Video. Once the number of viewers for the Academic Subject Live Stream increased enough to justify adding new streamers, they could officially join as academic content creators.

Liu Weiwei listened quietly, her head lowered in thought.

After a moment,

She looked up at Yang Yaoyao.

“This plan could work,” she said slowly, “but there’s one issue. If a lot of people start promoting Boring Short Video, how do we decide who actually gets in?”

It was a question that had just occurred to her.

For example:

If ten people actively promoted Boring Short Video, but the increase in Academic Subject Live Stream viewers was only enough to support five new streamers, how would they choose which five out of the ten?

If that part couldn’t be handled fairly, the whole plan might fall apart before it even got going.

“There’s actually a way to handle that.”

Yang Yaoyao responded calmly to Liu Weiwei’s concern.

“We can set the number of slots first, then select the people.”

“We choose five or ten people who want to join Boring Short Video. Then they go out and promote. Once the viewer count for the Academic Subject Live Stream increases enough to support those five or ten slots, all of them can join together.”

“Of course, this method might slow down the promotion process a bit, but it’s much more stable and fair.”

As Liu Weiwei listened, her eyes began to light up. When Yang Yaoyao finished speaking, she couldn’t help but let out a delighted exclamation.

“Yaoyao, you’re amazing! I think this plan is totally workable.”

“Just recently, a few of my juniors from school approached me. They want to join Boring Short Video as streamers, but since the platform has stopped recruiting due to the current saturation of live streams, they couldn’t get in.”

“We could totally start with them and test out this method to see if it works. If it does, we can roll it out on a larger scale.”

Liu Weiwei spoke with growing excitement.

Yang Yaoyao’s face lit up with excitement as well.