Chapter 345 - 169: Gifting (Middle)

Chapter 345: Chapter 169: Gifting (Middle)

After all, some of their old customers were also eligible to receive these gifts.

In the Ah B Platform livestream that evening, the male employee now hosting the stream saw a message from his department’s group chat and quickly announced, "Everyone, thank you all so much for your support. The four million gifts we prepared for our launch have all been claimed."

Many viewers who had just arrived were greatly disappointed.

"Audience members who didn’t receive a gift, don’t worry. Our company will be holding similar events for all major holidays, so feel free to download the app and register an account."

Hearing the host’s response, a small portion of the audience who hadn’t received a gift also decided to download the app and register an account.

After all, Hailufeng Company was genuinely giving things away, not just running a gimmick.

Before the Spring Festival last year, Hailufeng Company had sent hundreds of thousands of portions of fresh Morchella to their long-term customers.

Compared to the "bargain" features, paltry cash-back offers, and complicated cross-store discounts on other platforms, Hailufeng Company’s actions felt genuinely sincere.

With a track record like that, it was no surprise that users weren’t worried or suspicious.

Although the number of app downloads dropped significantly after the gifts ran out, tens of thousands of users were still registering every hour.

These new users mainly came from referrals from existing users.

Although the e-commerce division had burned through over ten million in a single day, the results were immediate.

While hastily eating dinner and monitoring the backend data, Zhang Xinyi took a bite of rice, then looked up and called out, "Ah Bin, call the Qiongzhou Branch and check on their fruit inventory."

"Got it." Ah Bin, who was also eating, replied loudly, then picked up a bottle of soda water and took a big gulp.

"Xiaona, put an ’out of stock’ notice on the strawberry page for now."

"Received."

"Everyone else, take a break for now. Then get ready for the shift handover and brief the night shift staff properly."

"Understood."

Zhang Xinyi took a sip of the black coffee on her desk, leaned back in her ergonomic chair, and let out a slow breath. ’Phew... At least we didn’t drop the ball.’

Qin Xingzu, carrying a boxed meal and planning to eat back in his dorm, walked into the e-commerce division’s office.

Seeing Zhang Xinyi stretching, he walked over and asked, "How are things? The app hasn’t had any problems, has it?"

"No problems, just a dozen or so customers complaining that our interface is too plain," Zhang Xinyi said, shaking her head helplessly.

"There’s nothing I can do about that." Qin Xingzu knew the design philosophy of the Hailufeng Specialty Store app was to eliminate all unnecessary functions and be a straightforward platform for selling agricultural products.

"I know." Zhang Xinyi saw Qin Xingzu holding his meal box. "Going back to eat, Manager Qin?"

"Yeah! I saw you guys weren’t reporting any issues, so I had Jun Rui stay behind with a few people. If you run into any software problems tonight, just contact Jun Rui directly."

"No problem." Zhang Xinyi nodded.

"Well, I’m heading back to eat then." Qin Xingzu lifted the plastic bag holding his meal box.

"Take care. I won’t see you out."

"Don’t worry about it. You all get back to work! I’ll get out of your hair."

Zhang Xinyi went back to staring at the backend data, simultaneously recording some of it on her work tablet.

Although the vast majority of the over four million new users who flooded in today were just looking for freebies, a certain portion of them would still browse the Hailufeng Specialty Store app and even place orders for other products.

The backend data showed that in the twelve hours since the app went live today, nearly sixty thousand users had placed an order.

The purchases from these individual users were mainly concentrated in three major categories: honey, fish products, and fruit. Almost no one bought the other items like feed, eel fry, White Truffle, or Vanilla Strawberry Powder.

The e-commerce division had anticipated this.

After all, the user bases were different.

However, Zhang Xinyi was still paying close attention to the detailed profiles of the users purchasing various products.

For example, she discovered that users from the Lingnan Pearl River Delta region made up about 18% of all new users. Furthermore, among users willing to pay for products, they accounted for 27.4%—far higher than any other region.

This showed that Hailufeng Company’s products were quite popular in the Pearl River Delta. Fundamentally, this was likely related to the fact that the Pearl River Delta Region had always been a key marketing area for Hailufeng Company.

The purpose of this data was to give Hailufeng Company a clearer picture of the purchasing power and consumption patterns in various regions. This would allow for more rational planning of production scales for different products and facilitate the establishment of production bases near core sales markets.

For example, for products like strawberries, Ginseng Fruit, and tomatoes, Du Liheng, the deputy manager of the agricultural planting department, was already scouting for suitable locations around the Yangtze River Delta and the Beijing-Tianjin region to set up local production, which would reduce transportation costs and losses.

Although they had acquired over four million users on the first day by throwing money around, Zhang Xinyi and her team didn’t get complacent. They continued to closely monitor user feedback and even took the time to watch the reactions of other e-commerce platforms.

Neither Tao Net, Pinduoduo, nor Gou Dong had anticipated that Hailufeng Company would so brazenly shell out cash to acquire users.

And that the scale of the spending would be so massive.

Perhaps many people thought that over ten million wasn’t a lot of money.

In fact, this amount was not small at all. The reason lay in the user scale; after all, the three e-commerce giants had user bases in the hundreds of millions, while the Hailufeng Specialty Store only had just over four million.

If both were to invest the same amount of money, the percentage of their user base they could reach would be completely different.