Chapter 344 - 169: Giving Gifts (Medium)

Chapter 344: Chapter 169: Giving Gifts (Medium)

Inside the E-commerce Division office at Hailufeng Company Headquarters.

Zhang Xinyi looked at the admin backend for the newly launched Specialty Store app. Currently, the number of downloads was low.

Aside from the 37,000 accounts belonging to company employees and their families, there were also roughly 74,000 accounts from their various established clients, including eel farmers, distributors of fish balls and fish products, White Truffle users, and Vanilla Strawberry Powder users.

As for individual consumers, there were currently only 32,000 accounts.

In total, there were only 143,000 users.

Zhang Xinyi didn’t panic. After taking a deep breath, she gave a direct order: "Initiate Plan A!"

"Yes, ma’am!" The head of the E-commerce Division’s Livestreaming Office nodded.

Their Livestreaming Office had already purchased a considerable amount of traffic support from various video streaming platforms.

Five professional livestreaming employees immediately went online, logging into Yinfu Platform, Ah B Platform, Kuaishe Platform, Penguin Video, and Xiaohongshu.

The pretty female streamer, Little Kitty, watched as the number of online viewers, boosted by the purchased traffic, quickly soared into the tens of thousands. She quickly got down to business.

"Hello, everyone. I’m Little Kitty, a customer service representative for the Hailufeng Specialty Store. Welcome to my livestream."

The comment section of the livestream on the Ah B Platform.

[BigHeadedEagle22: Why can’t I open your company’s Tao Net store?]

[Saint Xin’s Hextech Oracle: Hailufeng Specialty Store? What do you sell?]

[Angela-Baby: Uncle, how much did they pay you? I’ve seen Hailufeng Company’s livestream pop up several times in the last ten minutes or so.]

[Pigeon King: Weird, is your Pinduoduo store closed?]

[SteelWireWarCriminal: Insider info, Hailufeng Company made their own shopping app, so their other online stores got blocked by the other e-commerce platforms.]

[Brother’s Coral Fish: Streamer, do you guys still have strawberries? ʕ•ᴥ•ʔ]

Little Kitty quickly said, "For certain reasons, our company’s stores on other platforms may be temporarily closed. If you want to buy our products, you can directly download our company’s online app, the Hailufeng Specialty Store."

"If you download and register an account now, every account registered under an ID card can receive a free random gift." As she spoke, Little Kitty took out three gift packages from the counter behind her.

She opened one of the packages. "This is our Purple Alfalfa honey, valued at 9.9 yuan. It’s a 100-gram jar, with a Baumé degree of 42. It’s all honey harvested from our own company’s apiaries."

After a glance at the comment section, Little Kitty answered a question about shipping. "Is shipping free? Yes, it is! All gifts come with free shipping, first come, first served. Don’t miss out, everyone. We have a total of 3 million gifts of the Purple Alfalfa honey."

The viewers in the livestream were instantly shocked.

Three million 100-gram glass jars of Purple Alfalfa honey was about 300 tons of Purple Alfalfa honey.

"Fake honey?" Little Kitty was prepared for this. She shook her head. "No, it’s not. Our company has hundreds of thousands of acres of pasture plantations. We can produce over a thousand tons of concentrated Purple Alfalfa honey every month. Our friends in Gannan and Shanmei should know where our company’s pasture plantations are."

Sure enough, a few viewers from Gannan confirmed that Hailufeng Company did indeed have many pasture plantations there.

Little Kitty then opened a second cardboard box. "This is the second type of random gift: canned eel, valued at fifteen yuan. This is also produced by our own company. We have a total of 500,000 of these."

Apparently, Zhang Xinyi had decided to give away the entire remaining stock of tin-plated canned eel, aside from a portion reserved for various distributors, as free gifts.

Then, Little Kitty opened a third cardboard box. "As you can all see, this is 100 grams of dried Morchella, valued at forty yuan. We’re giving away 500,000 of them in total. What are you all waiting for? Go, go, go!"

Many viewers in the livestream who loved a good bargain had already quickly downloaded the app, registered, filled in their information, linked their ID cards and bank cards, and claimed their gifts.

Users across all platforms were taking action.

Loving a good deal is human nature for the vast majority of people.

This caused the download count for the Hailufeng Specialty Store app to skyrocket, gaining 330,000 new users in less than an hour.

Although many people were just there to cash in on the freebies, Zhang Xinyi didn’t care. As long as she could break through in the initial stage and raise the user count to four million, the cost of these items was only a few million yuan. For Hailufeng Company, that was truly a small price to pay.

「Starting from the second hour.」

As the new users who had already claimed their gifts spread the word on various social media apps, the number of online viewers in the five livestreams quickly broke into the hundreds of thousands.

While not everyone was tempted by the freebies, at least a good portion of the audience chose to download the Hailufeng Specialty Store app and claim a gift.

Because the Specialty Store app didn’t have any of the other usual messy mini-program traps, its clean and elegant interface gave many users a much better first impression.

After all, many e-commerce platform apps these days seem desperate to integrate every possible function, and they’ve created a ton of bizarre and convoluted processes that repel many users who dislike complexity.

The Hailufeng Specialty Store, with an interface and functionality even simpler than Pinduoduo, managed to retain a portion of its users on this merit alone.

「As time went on.」

By the evening of the Hailufeng Specialty Store app’s launch day, the number of registered users on the app had already surpassed 4 million. This also meant that the 3 million portions of honey, 500,000 cans of eel, and 500,000 portions of dried Morchella had almost all been given away.