Chapter 543 - 253: The Magic Power of a Smile (Part 3)

Early Western painters had a crucial political task, which was to create propaganda artworks, serving as a mouthpiece and amplifier for the Church Court.

The creativity of the paintings was not particularly innovative.

They merely expressed that no matter how difficult life was, the Celestial Father loved all humanity, and when the radiance from the Celestial Kingdom shone down, peace and joy would naturally arise.

In that era, the protagonists of religious paintings were, of course, always white people.

Miss Shengzi still felt that the expression on the black girl’s face was so similar to that of the protagonist in the religious revelation painting.

A smile from the heart, pure and spotless; this description was extremely fitting for this time and place.

Children’s books are a divine revelation for kids.

The way children see the beauty of art, the fascination and happiness reflected in their eyes and expressions.

Painters like Koizumi Katsuko, no matter how many times they have seen such paintings, can never see enough.

"Mr. Gu, this smile is so adorable. If one day I could create a painting that makes a child smile like this, it would certainly be one of the most meaningful works of my life."

Koizumi Katsuko said, holding her heart.

Gu Weijing did not respond. From the moment the blonde girl took out the children’s book, his expression turned peculiar, silently watching the screen.

On the other hand, Little Girl Mo Li, who was busy stuffing fingers-sized French ham buns into her mouth, was also captivated by the close-up of that smile.

She blinked her eyes and curiously asked, "Sister, what is the book that girl is holding?"

Upon hearing Jasmine’s question.

Koizumi Katsuko wanted to pause the screen and save this smile as painting inspiration in her phone.

She was also very curious about the name of this children’s book that transformed a girl’s tears into a smile.

Which children’s book is it, and what kind of cover art would achieve such an effect?

Has Jean Arnou cooperated with Scholastic Group to launch a new book?

Or is there nothing special about the children’s book?

Was it just the right timing, location, and human connection that formed a coincidental moment that touched this little girl?

Koizumi Katsuko pressed the screen and found no pause option. Instead, it jumped to Scholastic Group’s promotional homepage on Amazon, which made her suddenly realize this was an unpausable advertisement.

She quickly returned to the page, wanting to simultaneously press the volume and menu buttons to screenshot the screen.

Regrettably.

At that very moment, the advertisement went dark again, entering a new slogan.

[Scholastic Publishing Group, where children meet a wonderful world in books.]

The live-action segment about the black girl concluded.

When it lit up again, the screen began to air the only computer-generated special effects shot in the commercial.

Inside a huge bookstore.

The video quickly pushed through the shelves, and every book in the footage was a classic title produced by Scholastic Group.

"Harry Potter and the Philosopher’s Stone," "Greenfield Miracle," "Train Bazaar," "World War II Memoirs"...

Countless famous literary IPs swept by the lens.

The speed of the passing lens accelerated.

At first, you could still see the entire book covers, but later, only a blurry shadow remained. Until the scene finally lingered on the cover of the book in the little girl’s hands.

"This is..." Koizumi Katsuko widened her eyes, trying to see the book’s name clearly, murmuring to herself.

The advertisement lens briefly paused, then instantly sank, diving into the book cover.

Allowing the golden sand on the illustration to occupy every corner of the screen.

Previously, the slogans were black text against gold background, and now the ad team cleverly inverted it, turning it into black text written on golden sand, leaving a deeper impression on the audience.

[Easter Book Season, Scholastic Group’s featured title, launching shockingly on March 25th.]

[Available at major book retailers, Amazon’s e-commerce platform.]

[See you there!]>

The commercial officially ended just perfectly within thirty seconds.

The YouTube video officially started.

"Wait, shockingly launched? Hey, what’s shockingly launched now, why don’t they even mention the book name, intentionally blurring it, damn it."

Koizumi Katsuko no longer remembered she initially wanted to skip the ad.

Seeing the Scholastic Group’s commercial ending so abruptly, a huge sense of loss surged in her heart.

"Bang!" Upon that.

Miss Shengzi paused the main content of the video that had just started playing.

"Which team designed this advertisement?" She helplessly complained.

It seems the ad team deliberately induced people’s curiosity, only to mockingly tease them with "Want to know? I won’t tell you."

The close-up of the children’s book the little girl was holding only stayed in front of the camera for less than half a second.

The ad team even very mischievously applied a frosted texture filter over the lens, making it difficult to see the specific content and text clearly.

Koizumi Katsuko could only vaguely feel from vague impressions that it should be a cleverly designed illustration.

Yet it prevented her from seeing the specific content.

The advertisement had set all the atmosphere.

But in the end, it suddenly disclosed only a release date, letting viewers wait expectantly.

Too cunning!

Frankly, this is a classic example of creating a "mysterious gimmick" used in advertising psychology.

Wealthy film industries rarely use this method; it’s more commonly employed by technology companies or fashion shows in their promotion campaigns.

Similar to how a major company often discreetly hints months before a release that they are about to unveil some "epoch-making sensation."