Chapter 305 - 113: Jin Xia’s Boss Is Jiang Li, The Pride of Domestic Brands (3)

Once everyone was more or less seated, the lights above the runway went out, plunging the venue into darkness. A moment later, a model emerged, striding elegantly down the catwalk.

Zhou Jiawen couldn’t help but gasp, "Wow! Sister-in-law, this outfit is absolutely gorgeous!"

Jiang Li replied with playful pride, "Well, you have to consider who designed it."

As the first model took the stage, the venue lit up with camera flashes.

Fashion shows were rare enough, let alone one of this magnitude.

Just as expected from someone who could spend over seven trillion at a single auction—truly extravagant.

If many attendees had initially come for the hype surrounding Jin Xia or to curry favor with Jiang Li, the moment they saw the clothes on the models, they were utterly stunned by their beauty.

The show lasted nearly an hour, and over fifty outfits were ordered on the spot. Online, tens of thousands more were ordered.

Even Zhao Xia ordered three outfits.

The main reason was that the clothes were simply gorgeous, and the prices were much more affordable compared to luxury brands.

Typically, outfits featured on the runway would cost anywhere from hundreds of thousands to millions.

But at Jin Xia, the most affordable pieces could be purchased for just a few thousand.

With such irresistible prices, how could anyone not be tempted?

Jiang Li was busy at the store for hours. After treating the entire staff to lunch, she finally headed home with Shen Yanzhi.

Xu Lian had previously told her that the anti-cancer drug would be ready for market in about three months.

Currently, in addition to developing an enhanced version of the anti-cancer drug, the research institute also had to work on the Beauty Pill and the slimming pills.

’After all, I went through so much to win these in the lottery. I have to use them to benefit the public.’

’Okay, maybe the main reason is to make money.’

However, she didn’t intend to market the Beauty Pill and slimming pills as pharmaceuticals. She planned to position them as health supplements.

The requirements from the drug administration for pharmaceuticals are very high, but they aren’t as stringent for health supplements.

As long as the product was safe, it could be sold.

Coincidentally, she had recently won a 39% stake in a pharmaceutical factory in a lottery. Now, she was just waiting for the supplement versions of the Beauty Pill and slimming pills to be fully developed so she could begin mass production.

Once they were in the car, Shen Yanzhi asked again, "Are you sure it’s okay for us to leave? Your teacher is still at the store."

Jiang Li shook her head. "It’s fine. My master will understand."

’After all, with a little one waiting at home and design sketches to finish, where would I find the time to help at the store? It’s the same reason we skipped our wedding anniversary. Besides, I hired over 400 people; they aren’t exactly short-staffed without me.’

Jin Xia hadn’t hired a brand ambassador. Jiang Li’s idea was to let every customer become an ambassador for the brand, which would also save a fortune on endorsement fees.

It wasn’t that she couldn’t afford the fee. The main issue was that most popular celebrities were already juggling multiple endorsements, and she couldn’t be bothered to vet them all individually.

After all, as a brand meant to be the pride of the nation, they couldn’t risk hiring an ambassador with a checkered past.

So, it was better not to hire anyone at all.

For the rest of the afternoon, to keep herself from obsessively checking the sales numbers, Jiang Li shut herself in her room and focused on her design sketches.

At nine o’clock that night, Ge Qing video called her, her voice trembling with excitement. "Xiao Li, have you checked the back-end? Jin Xia is a huge success!"

As a designer who had won countless awards, did Ge Qing not have her own ambitions?

She did, but she lacked the capital to support her dream.

So, when she later heard Jiang Li talk about wanting to establish her own brand, take it international, and compete directly with major foreign luxury houses, she agreed without a second thought.

She, too, wanted to see just how far a domestic fashion brand could go.

And as it turned out, her decision had been the right one.

It was only the first day, and Jin Xia was already a phenomenon.

She believed that before long, Jin Xia would take the world by storm.

Jiang Li stuck her tongue out playfully. "Nope. I’ve been sketching all afternoon."

"But Jin Xia was bound to be a success," Jiang Li added teasingly before Ge Qing could respond. "After all, with you at the helm, Master, how could we possibly fail?"

Ge Qing wouldn’t dare take all the credit. "There’s that, but it’s also thanks to the stir you caused at the auction."

Although her own fame was considerable, it paled in comparison to the impression left by cold, hard cash.

Instead of arguing with Ge Qing over who deserved the credit, Jiang Li asked curiously, "So, what were the total sales for today?"

Since Ge Qing had called her, she must know the final sales figures.