Chapter 321 - 180: Rare Reward: [Yuxiang Shredded Pork]

Chapter 321: Chapter 180: Rare Reward: [Yuxiang Shredded Pork]

The moment those words were spoken, the classroom erupted.

The students all craned their necks to see, some even standing up in their excitement.

"Zhou Yan?!" Xia Yao’s eyes lit up at the name. She also looked toward the magazine in Wan Jingyi’s hands. ’We went with Deng Hong to pick up that magazine this morning, so he’s in *Sichuan Cuisine*?’

"It really is that owner! The photo doesn’t do him justice."

"Wow, he’s amazing! Getting into a magazine at such a young age."

"His noodles and Kneeling Beef are so delicious, he deserves to be in a magazine! Now that I’m back, even the noodles in Mountain City taste a little bland."

The students chattered excitedly. Of their whole trip to Suji, the most memorable part was, surprisingly, that little restaurant by the textile factory.

Su Jun was also a little surprised to hear this. He, too, had a deep impression of Zhou Yan.

Not only had he bravely saved Xia Yao from drowning, but his culinary skills were excellent, and his understanding and application of advertising were nothing short of remarkable.

’But the kid’s only about twenty, isn’t he?’

’And he’s already in a magazine?’

"It’s not just a feature article. His Kneeling Beef is on the cover of *Sichuan Cuisine*," Deng Hong couldn’t help but add. "That’s the most professional culinary magazine in the Sichuan and Chongqing Region. Usually, only First Level or Special Chefs get featured in it."

"A professional magazine!"

"And he’s only in his early twenties, right?"

"That’s insane!"

A wave of gasps and exclamations went through the crowd.

Zhou Yan was their peer, yet while they were still in university, he had already landed on the cover of a major industry magazine.

The corners of Xia Yao’s mouth curved up slightly. The pen in her hand had, at some point, drawn a wavy line on her paper, a perfect reflection of her joyful heart.

"Wan Jingyi, bring that magazine up here. There’s no reading magazines during class," Su Jun said.

"I’m sorry, Professor. I was wrong!" Wan Jingyi walked up with the magazine, placed it on the lectern, and scurried back to her seat.

Su Jun picked up the magazine and glanced at the cover. He then flipped to the two-page feature and scanned it briefly, his eyes landing on the final paragraphs. With a serious expression, he said, "You see? An excellent work is the most vibrant and appealing advertisement there is."

"A Chef’s dish is his work!"

"It is no different from your paintings and designs."

"It uses an authoritative magazine for an endorsement, delves deep into the backstory of Kneeling Beef, and then adds a narrative about the hardships of inheriting an ancient craft to emphasize how precious and rare it is. After reading this article, everyone will be curious about what Kneeling Beef actually tastes like and whether it really has such magical properties."

"Using this article and leveraging the magazine’s widespread reach, Zhou’s Kneeling Beef has, in a sense, already become a brand."

"Zhou Yan may be a Chef, but I believe he’s also a genius of an advertising designer! His instincts are incredibly sharp. It’s possible even the interviewer didn’t realize it."

"This sharp instinct for brand building is a crucial talent that will determine whether you can become outstanding advertising designers in the future."

"Perhaps you should all go buy a copy of *Sichuan Cuisine* and read it. You’ve been to Suji, you’ve seen the short story written on the stove, and you’ve tasted the Kneeling Beef for yourselves. If you read the article with that experience in mind, you’ll gain a much deeper understanding."

The students had expected Wan Jingyi and Deng Hong to get a scolding. They never thought that after taking the magazine, Professor Su would instead start praising Zhou Yan and use it to teach them a lesson.

The classroom fell silent for a moment as the students became lost in thought. Then, one by one, they began to applaud.

Xia Yao applauded along with them, unable to suppress the grin spreading across her face. A strange, small sense of pride swelled within her.

’She’d always known he was this brilliant.’

’The students’ applause is for Zhou Yan. He can’t hear it, but... I can draw it for him.’

Deng Hong’s mouth hung slightly open. "Professor Su is being way too nice to Zhou Yan, isn’t he?" she murmured in amazement.

...

Zhou Yan had just added a log to the stove when his nose suddenly began to itch. He turned to the side and sneezed.

"Who’s out there cursing me?" Zhou Yan sniffled and muttered to himself.

[Ding! Side Quest: Be featured in *Sichuan Cuisine* magazine - Complete!]

[Influence calculation complete: Fame has successfully spread beyond Sichuan!]

[Acquired Rare Reward: Fish-Fragrant Shredded Pork]